Assembly is a new festival for experimental music & art at Somerset House Studios.

I created an identity for the festival with Sebastian Koseda. We worked together with Somerset House Studios to develop a progressive and dynamic visual style that would reflect the work of the artists involved, who were generally working at the cutting edge of their fields.

The motion was generated using procedural systems that would create unusual and unexpected movements, mixing flocking simulations with architectural and organic fragments.

The work spanned motion, social, print and signage onsite at the festival.